About Us

Damian Liddell 

Bachelor of Commerce, Certified Financial Planner ™, SMSF Specialist Advisor™

Contrarian Group Financial Planning is owned and operated by Damian Liddell.  Damian has been a Financial Planner for over 18 years and has developed a unique skill set having worked in Financial Services in Australia, the USA and UK.  Damian is often quoted on financial planning matters in the Australian Financial Review.


Having built a loyal client base over many years, in 2018 Damian decided to establish Contrarian Group Financial Planning. The purpose being to create a truly professional and independent financial planning business centred around helping clients reach their goals in a tell it as it is, no non-sense approach, free from any ties to product providers.

We are proud to be a part of the Most Trusted Adviser network. This is a completely independent initiative undertaken by Beddoes Institute as a way of connecting consumers seeking a quality advice relationship to best of breed financial advisers. Being a Most Trusted Adviser is based solely on how advisers have been ranked by their own clients. Thanks to our clients, we are part of the exclusive Most Trusted Adviser network.

ABN  497 386 956 69
Level 2, 41 Mundy Street
Bendigo, VIC 3550 
Damian Liddell, Authorised Representative 335334 and Liddell Wealth Management Pty Ltd, Authorised Representative 1263314 are Authorised Representatives of Contrarian Advisory Services Pty Ltd, Australian Financial Services Licensee. 
Contrarian Advisory Services Pty Ltd  ABN 59 640 362 983
Australian Financial Services Licence number 523 228